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Halloween murder mystery: Who killed the man in the hockey costume?

Courtesy of Heather Eastling

Joel Lovelien, with fiance Heather Eastling. Lovelien was beaten by an unknown assailant in the parking lot of a Grand Forks, N.D. bar on Oct. 27, 2007. He was pronounced dead at a local hospital.

A cowboy, a clown, a lion and a hockey fan walk into a bar.

It sounds like the opening of a joke. But the punchline isn’t funny. The hockey fan winds up dead in the parking lot outside the bar, and his killer fades away into the night.


Six years after 38-year-old Joel Lovelien was beaten to death outside the Broken Drum lounge and casino in Grand Forks, N.D., his killer is still at large. From the start, solving the crime has been made difficult by the day it occurred – the Saturday before Halloween. The victim, the witnesses and a long list of possible suspects were in holiday disguises as they partied that night, and one of the only pieces of physical evidence was a blood-specked piece torn from one of their costumes.

Grand Forks has a population of only 53,000, but North Dakota has more bars per capita than any other state in the nation. On Oct. 27, 2007, a group of about 40 or 50 twentysomethings had chartered a bus for a Saturday night slalom through the city’s many watering holes.


As police would discover, the riders included a cowboy, a hunter, a lion, a gangster and a faux Paris Hilton, and many jello shots were consumed as the coach rolled through town. The bus pulled up to the Broken Drum and the revelers spilled out.

Inside, Joel Lovelien, dressed in the bright green jersey of his favorite hockey team, the University of North Dakota’s Fighting Sioux, was already celebrating Halloween with his fiancée. Heather Eastling, 31, was dressed as a mechanic. Lovelien had met the grade school teacher less than a year earlier but they had already set a wedding date.

Halloween turns tragic when a woman's fiancé is killed at a bar. Police realize that all the suspects were in costume, and they've all disappeared. Josh Mankiewicz reports.

Lovelien indulged in a cigar, and played blackjack. The party bus was outside, ready to take its riders to the next stop. At about 11:30 p.m., said Eastling, Lovelien got a call on his cellphone and went outside to take it.

Soon Lovelien came back inside, recalled Eastling, and said, “’Hey, somebody got left by the bus. I’m going to go check on him.’ … He kissed me and went outside.”

A few minutes later, another bar patron came running back inside, yelling, “Call 9-1-1!”

To Eastling’s shock, the person who needed emergency help was her fiancee. When she ran outside, she found Lovelien on the pavement. “Joel was laying there with blood all over the cement near his head in the parking lot,” recalled Eastling, crying. “We couldn’t get a response out of him.”

Lovelien was rushed to the ER in the same hospital where he worked as a computer technician. But the doctors couldn’t save him. They later determined that he’d been beaten so badly that the bones in his face had broken, and he had choked to death on his own blood.

Courtesy of Heather Eastling

Joel Lovelien, seen with his girlfriend and his daughter Alexa, was due to attend Alexa's confirmation the next morning.

At the Broken Drum, authorities were scrambling to find possible witnesses and suspects. The party bus had left, but there were about 80 people still at the bar, and the police began to piece together a narrative. They got descriptions of individuals seen near Lovelien or the bus – a clown, a cowboy, a gangster, a construction worker – and dashed out to look for them, around the city, before they could take off their costumes and disappear.

“If you’re going to find the Penguin and the Joker and the rest of them,” said Grand Forks Police Chief John Packett, “you’ve got to find them pretty quick.”

They had also found a piece of evidence at the murder scene. It was yellow, and had a spot of blood on it. It looked like a foot or a paw from a costume.

Soon, the police found the clown at another Grand Forks bar. He was crying and his hands were shaking. The tears of the clown made police suspicious.

The clown, a 22-year-old farmer, told police he was crying because he’d had a fight with his girlfriend. But he clammed up and demanded a lawyer when investigators brought him to the police station for questioning.

The police also found the cowboy. But they say he gave them a false name and birthdate and became physically aggressive. They placed him in handcuffs temporarily, but did not arrest him.

According to police, the cowboy did ask an interesting question, though. He wanted to know if the victim was wearing a green shirt with the initials UND on it – like Lovelien’s North Dakota hockey jersey. Had the cowboy witnessed the fight that killed Lovelien?

The next day, police asked the clown and other witnesses to come back down to police headquarters. Now sober and cooperative, the cowboy and clown told a story that police felt exonerated them and other potential suspects on the bus. 

While the bus was at the Broken Drum, the party-goers said, two of the passengers got into a fight outside the bar. One was a friend of theirs who was dressed as a hunter. The other was a guy in a crude lion costume fashioned out of a yellow hoodie.

After the fight, they told the lion he couldn’t get back on the bus. Before it pulled away, they said, they saw the lion speaking to a guy in a green hockey jersey.

Two days after Lovelien’s death, a nursing student named Travis Stay walked into police headquarters. He’d heard police were looking for a man in a yellow hoodie who’d been at the Broken Drum on Saturday.

Courtesy Travis Stay

Travis Stay dressed in a homemade lion costume and went out partying on Oct. 27, 2007.

Stay, 23, told police that a man dressed as a hunter had punched him out in the parking lot. They saw bruises on his face, and cuts on his hands. He told detectives that he’d been wearing a yellow lion costume made out of a hoodie that night, and that he’d tossed it in the trash.

“Why did you throw it away?” asked Detective Duane Simon.

“Because it was full of blood,” answered Stay.

Stay told NBC News that he let police recover his costume, and gave them his shoes, which had blood on them – all without a search warrant or a lawyer present – because he was innocent. He said he was so drunk that night that he couldn’t remember what had happened at the bar, or talking to Lovelien, but he knew he hadn’t hurt anyone.

“I just knew I didn’t have anything to do with it,” said Stay.

But when DNA results came back, some of the blood on Stay’s hoodie and pants matched the blood of the victim. And while no one had seen Stay throw a punch at Lovelien, the bus riders said he’d been in a fight with the hunter, and yet another man said Stay had thrown a punch at him later that evening, after Lovelien’s death.

Grand Forks Police Dept.

Joel Lovelien's blood was found on the costume worn by Travis Stay.

Stay was arrested and charged with murder. Prosecutors offered him a deal -- less than 10 years in prison if he’d plead guilty to manslaughter. He turned it down, he says, without hesitation.

At trial, prosecutors painted Stay as the bruised and angry loser of a fistfight, who attacked the Good Samaritan who’d come to his aid. They put witnesses on the stand to say they’d seen Lovelien “talking to the guy in the yellow.” Jurors also heard about the wild swing Lovelien had taken at a complete stranger on his way home.

“Most importantly,” said Detective Mike Sholes. “none of the other costumes matched the paw that was left behind at the crime scene.”

But jurors saw holes in the state’s case, as they later told NBC News. For one thing, Lovelien was 6 foot three and 240 pounds. Stay was about six inches shorter and 80 pounds lighter. The defense also supplied a report from a blood spatter expert who said Lovelien’s blood could’ve ended up on Stay in numerous ways – Stay may even have been trying to help an already wounded Lovelien. And an ER doctor said the cuts on Stay’s hands weren’t severe enough to have come from beating a man to death.

Grand Forks Police Dept.

Outside the Broken Drum bar, Stay was punched by a man dressed as a hunter.

The defense attorneys tried to redirect suspicion on the other costumed characters on the party bus. When Lovelien came out to help Stay, perhaps one or more of those characters had jumped them both.

“I think that they beat us both up,” said Stay.

The defense succeeded in creating doubt. Several jurors told NBC News they wondered why the clown had ended the night in tears. But one of the most telling pieces of evidence, they felt, was the timeline.

The prosecution said the party bus had already left when Lovelien was attacked, and that he and Stay were alone together in the parking lot. Surveillance tape from the Broken Drum, however, suggested other possibilities.

In this police interview video taken two days after the crime, Travis Stay begins to understand how serious the fallout from his night on the party bus might be.

On the tape, three and a half minutes after Lovelien leaves the bar for the last time, the man in the clown costume can be seen exiting the bar. That would mean the party bus hadn’t departed yet, because everyone agreed that the clown left the Broken Drum on the bus. If the bus was still outside, Lovelien, Stay and some of the costumed partiers from the bus could have been together in the parking lot for at least three and a half minutes.

After a nine-day trial, it took the jurors five hours to acquit Travis Stay.

NBC News contacted the cowboy, the construction worker and the gangster. They declined to be interviewed on-camera, but maintained in a phone interview that they had no involvement in Lovelien’s death. Prosecutors say none of them are suspects in Lovelien’s death.  

Detective Mike Sholes, now retired, said he still believes the evidence against Stay is strong. “There’s not one stitch of physical evidence to suggest anybody else was involved,” he said.

The Grand Forks police department considers the case closed, and prosecutors have allowed evidence to be destroyed.

Heather Eastling says she was “devastated” by the verdict, and still doesn’t understand the acquittal. “If he’s really not guilty, then who is?” she asked. “Somebody knows something.”

Courtesy Travis Stay

Stay was acquitted of Joel Lovelien's murder. No one else has been charged, and Grand Forks police consider the case closed.

Travis Stay never became a nurse. Now 29, he’s in his last year of law school, inspired to change professions by his own experience of the legal system. He’s clerking for one of the defense attorneys who won his freedom.

He offered a public apology to Lovelien’s family, saying he is sorry for drinking too much and “for being a part of the equation that night.” But he says he didn’t kill Lovelien.

“He was my only friend in the parking lot that night,” said Stay.

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