When you see a sign reading 20-, 30-, or 40-percent off you assume you're getting a deal. But sale prices advertised by major retailers may not be deals at all, and customers are fighting back. NBC's Jeff Rossen investigates.
What you see may not be what you get. TODAY National Investigative Correspondent Jeff Rossen and his team found that sale prices advertised by major retailers -- discounts of up to 40 percent -- may not be deals at all.
Watch the video report above or click here to read a text piece showing what's behind the "sale" signs.
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